Even though it’s 2018, print magazine covers remain as one of media’s most valuable real estate — there’s something in their relative permanence (compared to, say, a link floating around for a few hours), their status as the brand’s primary calling card, the way they’re designed purposefully to elicit a response, and their scarcity (i.e. you only have a certain number of covers each year, so you can’t squander them) that all combine to make covers poignant little time capsules of our biggest reckonings:
“You couldn’t tell if he was upset or angry.”
“You couldn’t tell if he was upset or angry.”
“You couldn’t tell if he was upset or angry.”
Even though it’s 2018, print magazine covers remain as one of media’s most valuable real estate — there’s something in their relative permanence (compared to, say, a link floating around for a few hours), their status as the brand’s primary calling card, the way they’re designed purposefully to elicit a response, and their scarcity (i.e. you only have a certain number of covers each year, so you can’t squander them) that all combine to make covers poignant little time capsules of our biggest reckonings: