The latest publisher to get on the ~this is our brand statement~ bandwagon is the Wall Street Journal, whose campaign I think you’ll adore: The Face of Real News. Each animated video in the campaign focuses on an actual WSJ reporter and the crazy shenanigans/relentless drudgery involved in doing what they do. It’s a Spotlight-y angle that pulls back the mystical curtain on what it is “the media” actually does, and conjures this sense of trust amongst both journo-savvy types but also average readers who don’t necessarily know waht a lede is.
WSJ's brand campaign is a J-school love song
WSJ's brand campaign is a J-school love song
WSJ's brand campaign is a J-school love song
The latest publisher to get on the ~this is our brand statement~ bandwagon is the Wall Street Journal, whose campaign I think you’ll adore: The Face of Real News. Each animated video in the campaign focuses on an actual WSJ reporter and the crazy shenanigans/relentless drudgery involved in doing what they do. It’s a Spotlight-y angle that pulls back the mystical curtain on what it is “the media” actually does, and conjures this sense of trust amongst both journo-savvy types but also average readers who don’t necessarily know waht a lede is.