WSJ's brand campaign is a J-school love song

The latest publisher to get on the ~this is our brand statement~ bandwagon is the Wall Street Journal, whose campaign I think you’ll adore: The Face of Real News.
Each animated video in the campaign focuses on an actual WSJ reporter and the crazy shenanigans/relentless drudgery involved in doing what they do. It’s a Spotlight-y angle that pulls back the mystical curtain on what it is “the media” actually does, and conjures this sense of trust amongst both journo-savvy types but also average readers who don’t necessarily know waht a lede is.
IMO, it’s a much better tack to try than the New York Times’ method of beating you over the head with a “TRUTH IS IMPORTANT” stick, or whatever is going on with WaPo’s democracy dies in dark shit. But what do you guys think??
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