WSJ's brand campaign is a J-school love song

The latest publisher to get on the ~this is our brand statement~ bandwagon is the Wall Street Journal, whose campaign I think you’ll adore: The Face of Real News.

Each animated video in the campaign focuses on an actual WSJ reporter and the crazy shenanigans/relentless drudgery involved in doing what they do. It’s a Spotlight-y angle that pulls back the …