If you were on the media internet (similar to but extremely not the same as the internet, or at least that’s what they say) at all last week, you probably heard about a certain book that just came out by a certain New Yorker / ex-Jezebel writer, whose star power + the cosmic power of Gawker alum Twitter + the rest of industry Twitter + hello duh because of COURSE = most terrifyingly comprehensive publicity circuit anyone with a Brooklyn-based zip code has ever seen..