there's tone deaf, and then there's bleeding, ruptured ear drum carnage

Lolllllll guys, let us all bookmark the Pepsi4Peace Kendall Jenner ad for the next time some executive is like “how important could diversity really be??? Do we REALLY need like more women/minority voices/voices that are not white & male to help with the decision-making around here??”

Because then you show them this absolute fuckery as proof that having ~a diverse range of voices is~ is literally the most reliable Terrible Ideas Filter ever, and also the difference between your brand getting hardcore DRAGGED through the internet or not.

You have to read R. Eric Thomas’ recap of this on Elle if you haven’t already, and please, if you’re a brand who’s trying to consider just how to be #hip and speak to the #people — especially those particularly mystifying women types — read this McSweeney’s piece ASAP or forever hold your peace/lose your profits/become a corporate laughingstock, etc.

Like Deez Links? Forward to your Terrible Ideas Filter.