TFW your entire strategy is ego

The latest star of the summer of scam: Vice. We’re grabbing an ice cream scoop and totally eating up this NY Mag story and marveling at every shameful (Shane-ful?) tidbit — from playing fast and loose with audience numbers to hiring according to a “22 Rule” (hire 22-year-olds, pay ‘em $22K) to impressing clients with essentially fake offices and fake p…