TFW your entire strategy is ego
The latest star of the summer of scam: Vice. We’re grabbing an ice cream scoop and totally eating up this NY Mag story and marveling at every shameful (Shane-ful?) tidbit — from playing fast and loose with audience numbers to hiring according to a “22 Rule” (hire 22-year-olds, pay ‘em $22K) to impressing clients with essentially fake offices and fake parties, it’s awe-inducing to realize just how much of Vice’s cool kid cred seems to be built on the sheer might of co-founder Shane Smith’s bluster.
Basically, it’s looking more and more like a scam straight outta the likes of the worst parts of Silicon Valley, and let it be a lesson to us all on the dangers of confusing ~edginess~ with just being an irresponsible asshole.
Like Deez Links? Forward this to someone who’s interviewed at Vice/all of you probably.