TFW they make dating almost seem fun

While our usual feelings on dating apps are less this, more this (that last one is brutal, but so are the Tinder pickings, ok), Deez Links will allow that Hinge’s latest ads, from the Barton F. Graf agency, are actually really cute and would make for rather decent rom-com storylines:

^^Here’s one, from the Adweek story on this campaign.

So as everyone & their mother in advertising harps about how it’s all in ~the storytelling,~ sometimes they really aren’t wrong.

Bonus link: For more on the topic of meetcutes, I refer you to this Twitter thread from The Toast co-founder Nicole Cliffe asking for & sharing very adorable "how did your parents meet" stories.

Like Deez Links? Forward to your war buddies in the dating app trenches.