Tackling stains but yes also patriarchy

A good, woke mass media ad is hard to come by, but BBDO India just released a new laundry detergent campaign called #ShareTheLoad that deserves major snaps -- watch it here on Adweek. It’s even got homegirl Sheryl Sandberg’s stamp of approval.
Other Asian TV spots I highly recommend primarily for masochistic get-your-heartstrings-ripped-out-purposes: lit…


