so here's the tea on Salty
Ok so when everyone’s fave journalism frenemy Medium announced that they were launching a new food publication called Salty yesterday, it seemed like a noncontroversial & logical end result of the Tasty-fication of food media in 2019……..BUT THEN it turns out that there already **is** a Salty magazine as of 2018, and, guys, this is not a good look for Ev. (Full thread from @Saltyworldbabes here)
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F500810eb-dc2f-474d-ad75-175cf75c4c84_633x655.png)
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F292eceb6-80ce-4ecf-b7cb-503ab8f6b0ec_622x405.png)
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd179318f-9d23-424b-a981-008077a132e9_623x414.png)
Tl;dr, Salty (saltyworld.net) launched last year as an indie online mag covering sexuality and relationships through the perspective of female, trans and non-binary writers, and they are PEEVED because come on, A) how could you NOT do a quick Google check of your new publication name, B) sure, no one owns the word “salty” but the optics are just not good for a white dude-led platform and a white-dude led publication to be doing this, and C) ummm even the branding is kind of similar?
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fad58584c-c69f-49dc-957e-260a3cbaf12e_538x196.png)
^^ logo for Salty the magazine that already exists.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7d6b596b-c9ec-4d3a-981b-4dc1c7fa337f_505x270.png)
^^ new logo for Salty, the Medium vertical.
And like, MAYBE if this shit were coming from a competing indie mag, it would be a little more forgivable. But Medium has a storied history of being all like ~love 2 support small publications~ and then bailing, so you might say that this is just………………………………………………………..rubbing salt in the wound???
(wow)
(sry)