So a strategist and a consultant walk into a bar…

… And no one has a fucking clue what they actually do.

Or at least, it basically feels that way, to most of us who are not either. I can’t really shed light on ~consultant life~ (all I know is that it is the mysterious, well-paid fate that befalls frat bros post-college), but as a creative ~strategist~ and former intern who worked on corporate ~strategy,~ I can tell you that I spend/have spent most of it wondering what in actual sam hill is it that i am actually doing??

Which makes Quartz’s latest, “No One Should Have The Word Strategy In Their Job Title,” pretty unabashedly personally interesting, but it’s definitely worth a read whatever side you’re on -- the “planning” or the “doing." With more "strategy"-related job titles popping up on job boards/industry news as media brands try to think like corporate brands, it's enlightening to know what "strategy" is supposed to entail, though, at this point, apparently, we all kind of have to do it all?? Sigh. Tell us something we don’t know, amirite?