seriously? you really don't have a newsletter yet?

The latest in Reasons You/Your Media Brand Should Be Investing In Newsletters: this startup Substack raised $2 million to do what you all probably already have the tools to do — create an awesome newsletter subscription product.

There’s a few reasons why newsletters make sense to invest in right now:

• A) the general public has shown a willingness to pay for subscription news products (see: The New York Times’ entire 3.5 million strong digital subscriber base)
  

• B) that whole ad landscape will only get shadier as we trust Facebook less and less, and
  

• C) platforms like Mailchimp or TinyLetter are ridiculously easy to use and offer a not-overwhelming number of metrics to track. Substack is different in that it allows you to directly charge for a subscription.

Need inspiration? I like (The Toast co-founder) Nicole Cliffe’s Substack newsletter, Nicole Knows About Skin, which clearly embodies the idea of monetizing niche content/expertise as a subscription product. Sign up, and you get feminist skincare recommendations and articles written in a straightforward way for $5 a month (but you can also sample/lurk as a free reader too, should you resist the siren call of more skincare content).

Like Deez Links? Forward to all that niche expertise you’re about to productize!!