On pop-up publications vs. parachute journalism
The story of how 100 Days In Appalachia, a pop-up publication launched by local tv + local news + West Virginia University to cover the Appalachian perspective in the era of Trump, is a hugely fascinating case study (and success story!) for collaborative local newsgathering.
I’m super interested in this model because of how it differs from the usual “parachute journalism” format — which is usually what happens when a particular region of the world becomes newsworthy, and reporters from LITERALLY anywhere but there get sent in to capture the ~local flavor~ somehow.
The 100 Days In Appalachia model makes a strong case for local journalism by the actual locals, plus, it highlights the oft-overlooked benefits of grants & student journalists to make it all work. I also love how specific this piece gets with the logistical details (i.e. how they set up their Slack!) — anyone interested in strategy & reaching specific audiences should bookmark this as a very good blueprint to consider.
Like Deez Links? Forward to more pop-ups!