oh to be a giant & profitable print mag

Today, let’s play a game called Name That Mag!

This U.S. outlet has:

• The kind of audience demo that advertisers would slit throats for: median age 58, household income: $119K

• Celeb covers, product recommendations, profiles, interviews, plus regular travel + food sections

• A staff of 30

• A circulation of 14.3 million copies — making it America’s **fourth-highest distributed magazine**???

And it’s print. AND it’s profitable??? 

Some clues: it’s NOT one of Daddy Condé’s title. It’s not centered around a produce-loving media matriarch. It’s not even — gasp — based in New York, if you can believe it. 

If you still can’t figure it out, let this rather wholesome CNN piece fill you in. Personally, I’m more of a Fearless Flyer girl myself, but you gotta wonder what the rest of us in this industry would do for that kind of...reach? employer stability? “Lunch-pail mentality”? Sounds MUCH nicer than the ol’ Swallow Sweetgreen Then Stress Syndrome. 

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