Monday mood: mortal af

A lil’ Employerlantic plug today: our editorial team just launched the Life Timeline project, which is an Atlanticky spin on those Facebook flashback compilations — but powered by our most on-point archive game and more than 1,500 historic milestones to make you feel mortal af.

You can read more about the project here, but give it a spin and let me know what you think (and, coughcough, share it with the rest of the #influencers, plz!)! I’m already a v. biased fan, but the concept of making archival content accessible and personalizable* is definitely something all legacy brands should be thinking about (and bb digital outlets should be planning for!).

*As an example, this Ari tile showed up in my timeline, so I am equal parts pleased/shook about the future of hyper-targeted content.

Like Deez Links? Forward to Taraji “Indisputable Queen of the Red Carpet & Our Lives” P. Henson.