🎶 Mobile reading is supreme / The publishers will scream / for Google Greased Lightning 🎶

Today, when you Google search some news topic on your phone, you savvy digital media consumer you, something will look different. And you’ll have so many questions.

Like: What are these new boxy publisher links?

Why are they labeled “AMP” with a lightning bolt?

And, holy platform wars, Batman, why does this article magically load at the speed of light?

And…