how the Lenny hath fallen

Nov 15, 2018

∙ Paid

So this, apparently, is how the former indie newsletter darling Lenny Letter ends: not with a bang, but with an A/B tested corporate plug:

Above: the “so we folded but you should subscribe to our Condé overlords’ more profitable properties such as SELF magazine” message that our girl Rikki got.

Meanwhile, yours truly got a Vogue promo…

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