how the Lenny hath fallen

So this, apparently, is how the former indie newsletter darling Lenny Letter ends: not with a bang, but with an A/B tested corporate plug:

Above: the “so we folded but you should subscribe to our Condé overlords’ more profitable properties such as SELF magazine” message that our girl Rikki got.

Meanwhile, yours truly got a Vogue promo…

So, yep, as Rikki put it in official industry terms, that’s pretty fucking bleak.

(ICYMI: Lenny Letter is Lena Dunham & Jenni Konner’s newsletter, founded in fall 2015, officially pulled the plug last month. And while we at the Deez always hate to see any kind of outlet/newsletter flounder, we **will** say that the kombucha-fueled literary cool girl circle jerk part of it won’t be missed! Sorry not sorry!!).