How Substack will swallow the inbox

The future is brand-friendly messaging...and also Chinesemaxxing

So if Substack is launching piloting native ads, as Feed Me reported last week, and brands are already flocking to the platform for their own content marketing purposes (see: this roundup from Feb. by Rachel Karten), what’s stopping Substack from expanding their purview beyond writer-driven newsletters and creator content into the much larger, much more…