Here’s a super smart Medium post you gotta read from Lydia Polgreen, editorial director at the NYT, in which she talks about:
Digital media peeps need to remember that the ~internet~ is NOT the enemy, especially bc most of us are too young/privileged to even know what it is like to live in, say, West Africa with no digitized media.
Facebook (of course) maybe being “the most consequential development in publishing since the invention of the hot type.” If you’ve been following the latest in the Facebook/media industry soap opera, you know this to be true.
The Times’ entire brand is The Best Journalism In The World, which puts it in a powerful and enviable position in these here turbulent times. And if the Gray Lady can think of itself as a brand, the rest of us shouldn’t be so afraid to!
My fave part:
“ Our identity, as a news organization, is high quality journalism you cannot find anywhere else. Companies have a word for this identity: it is called your brand. Brand has become a bit of a sneering, dirty word in certain media circles. But we ignore at our own peril the fact that we, too, are a brand.
“Companies like Apple spend endless amounts of time, effort and money honing their message to their customers about why their products are valuable, and why someone should choose an Apple device over a Samsung one. We need to answer this question: Why should a news consumer lean forward to consume, and pay for, your journalism when so much is available for less money, or worse, for free?”
Get that paper, Gray Lady / Does anyone else think it's badass that the NYT personified is a woman, btw??
And finally:
^^when u decide to get in a fight on the internet