beyonce & mean girls explain the state of the industry
Here’s a fun lil sheet of industry facts put out by Digiday, on the state of paying for news — AKA, can we really convince readers & viewers to give us media orgs money for reals these days??
Tl;dr, we better fucking try. Two key stats:
• 16 percent: The percentage of U.S. consumers who paid for online news last year. For comparison, 33 percent of American adults pay for a digital video service such as Netflix, and 22 percent pay for digital audio content.
(Live footage of Netflix rn)
• 89 percent: The percentage of digital ad revenue that Google and Facebook claimed together in 2016 ... leaving just 11 percent for the rest of the digital ecosystem.
(aaaand here's live footage of “the rest of the digital ecosystem." that's us.)
Alarmed? Good. Now get thee a good subscriber-based revenue model.
Like Deez Links? Forward to the Aaron Samuels of media.