At the end of the day, a media company is a gestalt puzzle

Media outlet newsletters are the new verticals.

There was a fresh wave of chatter a few weeks ago in response to the latest NYT earnings report about how the NYT is “no longer a news company,” in that the Wordle/Cooking/Wirecutter/Athletic of it all are what’s keeping the lights on and the subscriber base shooting straight up to the moon (12.78 million!!), which notches a compelling win for the conce…