all brand, take note
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F688caa43-2f43-4bed-b859-6f3d5023d670_533x110.png)
I watched this Heineken “Worlds apart” ad half covering my eyes and waiting for the inevitable nuclear fallout — maybe because I’m just too cynical to believe the whole “we’re bringing opposite sides together to find a common ground blah blah blah” thing could ever actually not result in homicide — and wHoAaAaHhHhHh, it ended up…..okay??? Am currently conclusively impressed with how Publicis London & the brand staged this, as well as the actual “experiment” subjects themselves. Okay, advertising. You’ve redeemed yourself here.
Like Deez Links? Forward to Pepsi PR.