all brand, take note

I watched this Heineken “Worlds apart” ad half covering my eyes and waiting for the inevitable nuclear fallout — maybe because I’m just too cynical to believe the whole “we’re bringing opposite sides together to find a common ground blah blah blah” thing could ever actually not result in homicide — and wHoAaAaHhHhHh, it ended up…..okay??? Am currently conclusively impressed with how Publicis London & the brand staged this, as well as the actual “experiment” subjects themselves. Okay, advertising. You’ve redeemed yourself here.

Like Deez Links? Forward to Pepsi PR.