3 interviews: Ladies Who Newsletter, Part 2
Hi guys! For the rest of the week, I’m going to run back a few of our favorite Q&As from the past. Enjoy!
For today, here are Q&As with three more newsletter masters to have on your radar:
1. WaPo’s Tanya Sichynsky, on why she designed the Meal Plan of Action newsletter to be less work than Pinterest-level batch cooking, but more fun than meal kits (also her team just launched a few new newsletters over there!)
It’s like so many food publications and blogs forget that single people exist. I don’t know about you, but I don’t want to eat the same dish five days a week, and if I’m cooking a dish that serves 4 (which is pretty standard), that’s what’ll end up happening. The only real alternative for young, unmarried folks appeared to be meal kits, because, ya know, we’re just a bunch of lazy, coddled millennials who don’t own can openers and don’t know what a butter knife is. I wanted to call B.S. on that quite plainly.
2. GQ’s Stephanie Talmadge on how technical newsletter management really is:
Even though I’m part of GQ’s audience team, it’s different from social distribution for a couple reasons, but one of which is that there’s no virality component to growth. An over-performing email isn’t going to earn you 5k more subscribers, and you can’t just launch a new newsletter like you could a new Facebook page or Insta handle.
There’s so much work that has to be done on the back-end to set up the data flow, create sign-up forms, and design the look and feel of the email. Things that an editorial-first person with an English degree, hi, can’t do by herself! So it’s really crucial to have the support and buy-in of the people in your newsroom who can help with that stuff.
3. Abigail Koffler, who writes the This Needs Hot Sauce cooking and dining newsletter, on her absolute favorite restaurant in NY:
Win Son is where you want to eat, six days of the week (it’s closed mondays). Get the pea shoots and add lots of hot sauce.
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